Social Media as Persuasive Medium of Marketing

Question: Clarify Social media as convincing mode of promoting. Answer: Presentation Web based life has been a significant stage for ad and brand advancement for organizations in todays showcase (Heymann-Reder, 2012). The explanation internet based life has been utilized as a customary media for commercial and advancement is that it has a colossal reach contrasted with the ordinary media stages. In the ongoing occasions, the data innovation has developed helping the organizations to utilize it to reach to more extensive markets than prior occasions (McKenzie-Mohr, 2013). Internet based life has opened up open doors for the organization to reach to more current markets successfully and extend its business. The examination will target discovering the answers for the issues that is influencing the associations in adequately utilizing the web-based social networking as its vehicle for promoting (Tuten, Solomon, 2014). Issue articulation Online networking is a viable mechanism for limited time action in the event that it is utilized adequately by the association. The issue is that most firms need appropriate arranging and hence, neglect to utilize the mode for a positive advancement of their image or association and create business. This investigation is led to locate a compelling way that can assist the associations with using the social advertising adequately. Examination targets To dissect the job of social promoting in setting of business development of an association To distinguish the significance of social promoting for the association To discover answers for the issues confronted while utilizing social promoting for business To gather pertinent information for investigating the advantages of utilizing web-based social networking as advertising stage Exploration questions What is the job of social showcasing with regards to business development of an association What are the significance of utilizing social promoting for the association What are steps that can be followed to utilize social showcasing adequately for advertising What are the applicable information that is utilized to investigate benefits if utilizing social promoting in business System Over the span of the examination to gather the significant information, optional sources will be utilized as that would accommodate pertinent data to help the investigation. To gather the information with respect to the piece of the overall industry of an association different reports will be examined to introduce applicable information for leading the investigation (Zikmund et al., 2012).Previous year diaries will be dissected and assess to get the fundamental data in regards to the compelling utilization of social promoting for the development and accomplishment of business. Optional information will be utilized as they are gathered from bona fide diary articles, sites and online books that help in giving a pertinent and right examination of the issue. So as to direct the exploration inductive methodology is utilized as in the proper way of the examination new hypotheses and models will be figured to accommodate proposal and determine end for the investigation. As time is an essential factor that will be remembered in doing an examination it is vital for to utilize the interpretivist reasoning that accommodate a quicker and actuality arranged investigation. It is significant for the specialist to utilize just those pertinent and real information from online-distributed diaries and reports and present the reality as gathered by the creator. Reference list Heymann-Reder, D. (2012).Social media showcasing. Addison-Wesley Verlag. McKenzie-Mohr, D. (2013).Fostering maintainable conduct: A prologue to network based social advertising. New society distributers. Tuten, T. L., Solomon, M. R. (2014).Social media advertising. Sage. Zikmund, W., Babin, B., Carr, J., Griffin, M. (2012).Business exploration strategies. Cengage Learning.

What are the differences between the SAT and ACT

What are the contrasts between the SAT and ACT SAT/ACT Prep Online Guides and Tips Is it accurate to say that you are interested about what the contrasts between the SAT and ACT are? In the event that you need a rundown, click here to see rapidly whether you would be better at the SAT or ACT. However, in the event that you need the quick and dirty insights concerning the distinctions, read on beneath! 1. What are the substance contrasts on the SAT versus ACT? Investigate the substance distinction underneath. Are there any things that you love or despise? Assuming this is the case, at that point give the important test an additional point. Count up the focuses toward the conclusion to see which is ahead: 1A. Math The SAT and ACT are fundamentally the same as far as math, yet the ACT has more and harder math. The two Tests Cover: Properties of Integers and Rational numbers Sequences Linear and Quadratic Equations: Word issues: Functions Basic Geometry, including Lines, Triangles, Polygons, Circles, 3-D and Coordinate geometry Data Interpretation, Statistics and Probability The ACT Also Covers: Networks Complex numbers Trigonometry Logarithms Conic Sections 1B. Composing/English Like the Math segment, the two tests spread the points underneath and the ACT likewise covers the subjects recorded at right. The two tests spread: Flawed ModifierParallel ConstructionSentence FragmentsPronounsVerb FormsConciseness and RedundanciesNumber AgreementIdiomsAdjective versus Adverb The ACT additionally covers: correlation/descriptionword decision (non-idiom)transitional rationale: which words are ideal to move from one plan to anothermacro-rationale: how to arrange sentences and paragraphsauthor’s custom and tone 1C. Perusing The fundamental distinction between the SAT and ACT Reading areas is that the SAT remembers fill-for the-clear inquiries and the ACT’s Reading is just entries and inquiries concerning them. The SAT covers: Sections: primary concern, distinguishing subtleties, surmising data, jargon in setting, and the capacity of explicit parts Sentence Completion: connection between 2 words and jargon based inquiries The ACT covers: Entries: central matter, construing data, jargon in setting, and the capacity of explicit parts Reality Finding: without line number references, discover and clarify an expression or sentence Correlations/Contrasts Cause-Effect Creator Method 1D. Science The SAT doesn't have a Science segment, so in the event that you like science, the ACT has an enormous preferred position for you. Essential Science Knowledge (Physics, Chemistry, Biology) Information Representation: examination, deciphering patterns, and computations dependent on information Research Summaries, including: Test plan/Researcher expectation Theoretical Experimental changes Deciphering tests Comprehension of perspectives Contrasting perspectives 2: What are the standard contrasts on the ACT versus SAT? Speculating: On the SAT, there is a  ¼ point punishment for each off-base answer (each right answer is worth 1 full point). There is no punishment for discarding (just not replying) an inquiry. On the ACT, there is no speculating penaltyguessing incorrectly and excluding are the equivalent. Passages:While SAT entries do will in general follow a similar fundamental examples, they are not marked by type or theme. The ACT, then again, consistently marks its 4 entries (that are consistently in the accompanying request): Literary Narrative, Social Science, Humanities, and Natural Science. Sections:The SAT doesn’t title its sectionsMath is self-evident, yet Reading and Writing must be separated by question type. The ACT titles its areas in enormous intense letters. Questions:The tests have fundamentally the same as question styles in Math and Reading; the English inquiries in the two tests include understudies picking how to supplant underlined portions of sentences and passages. Be that as it may, they contrast by they way they apply this arrangement. The most straightforward approach to comprehend this is to look at the English area of the ACT to the Writing segment of the SAT. You can download a PDF of each test here:SAT,ACT. Test Structure:The SAT shifts back and forth between Math, Reading and Writing segments, and until thechange in 2016, the article is consistently the principal area (in 2016 it will be the last segment and discretionary.) There are consistently 10 SAT segments: 3 math, 2 composition, and 3 perusing, and 1 trial area that isn't recognized (it would appear that the various areas) or scored. They don’t go in a specific request, however you’ll never observe 2 math areas consecutive. An example request of SAT areas may be: Exposition Math Composing Perusing Test Math Perusing Math Perusing Composing In this way, at long last, on the SAT, you’re scored on 8 segments and the article. The association of the ACT is a lot less complex: it has 4 areas that are consistently in the accompanying request: English, Math, Reading and Science. Some of the time there is a trial area, however it’s consistently Section 5, so you know which one it is. 3. How might I see these distinctions myself? Investigate three genuine ACTs from an earlier time, and three genuine SATs from an earlier time. Look at the genuine tests themselves and perceive how they feel unique! Likewise, look at our article on whether the ACT or SAT gauges your IQ better. What's next:Are you better on the ACT or SAT? Utilize this one surefire strategy to discover. Find out about whether you'll be better on the SAT or ACT.

Everyday Chances to Build Self-Confidence

Everyday Chances to Build Self-Confidence Everyday Chances to Build Self-Confidence Home›Education Posts›Everyday Chances to Build Self-Confidence Education PostsIf you trust yourself, everything is possible. People who honor their talents and respect their minds feel the fulfillment of real life. After all, self-confidence is all about believing yourself. From your own experience of communication with other people you know that trust is built up with every little talk you have with somebody. Every difficulty you overcome together makes you more confident in each other. In the same way our self-confidence is developed. Proposed by QualityCustomEssays.com here are everyday opportunities you can use to challenge your self-confidence:• Treat with love. When thinking of yourself, you have to choose love, but not judgment. Try to notice not only extra kilos, pimples or anything else you hate about you, look into your eyes as if you look at somebody you adore. Then smile to yourself. It may seem strange to you at first, but later you will get used to such kind of intimacy with yourself.• Slow down and spend time with yourself. When you hurry all the time, you are not feeling comfortable about yourself. It is very important to slow down every day to cherish the moment. Having a bath, reading a book or going for a walk in the nature will perform miracles.• Do a deed… quietly. Do something good, but make it a secret. There is no need to seek for approval from somebody else for gathering rubbish in the park or making a donation. Just be proud of yourself.• Journal. Reproducing your events of the day is equal to communicating to the person you love, that’s why the idea of having a diary will build in you the idea of trusting your inner world. The diary will allow you to be more honest to yourself and it will also help to record the process of growing you as a person.• Do not be embarrassed to say “No”. Refusing somebody is not necessarily hurting somebody. When you say “yes” to everybod y, it is unfair towards yourself and everybody around, as if you are not able to help all the people in a proper way, your “no” will make the person look for someone else to cope with his or her problem better than you can. It would be fair. It is OK not to be able to help everybody, since you are not God.

The s First Retrospective Exhibition - 1196 Words

Lucian Freud was a German born British artist. After being born on December 8th of 1922, he lived in Berlin for 11 years. His family then moved to London, England because of the rise of Nazism. He studied at the Central School of Arts in London for a year, then from 1939-42 at the East Anglian School of Painting and Drawing in Debham and in 1942-43 at Goldsmiths College in London. He had his first solo exhibition in 1944 at the Lefevre Gallery. Before moving to Holland Park, Freud owned a studio in Paddington, London for 30 years. He was close friends with other English artist such as Francis Bacon and Frank Auerbach, who all help establish the art movement known as â€Å"The School of London†. This was a movement of figurative artists who all knew each other during the boom years of abstract painting. Freud’s first retrospective exhibition was organised by the Arts Council of Great Britain in 1974 at the Hayward Gallery in London. In 1989 he was shortlisted for the Tu rner Prize. In 2001 he completed his portrait of Queen Elizabeth II. Although he got harshly criticized for this painting, it did not greatly harm his reputation. Later on he had many more retrospective shows. The latest Lucian Freud exhibit was at the London National Portrait Gallery in 2012, 6 months after his death. Lucian Freud died on July 20, 2011, since then there have been auctions of his paintings that have sold for up to 52.6 million dollars. Although Freud has had many different painting styles, hisShow MoreRelatedThe Gallery, By Artist Joan Ryan And Destroy Delete Transform By Andrea Burgay. R. Gallery937 Words   |  4 Pages Gallery is the first not-for-profit, all-women artist-directed, cooperative art gallery in the United States. The gallery was established for the reason that, despite gains made by the early women artists’ movement, the majority of the emergent women had no place to show their art. As an advocate for women artists, A.I.R. 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He first studied at the Minneapolis School of design between 1910 and 1911 and became a professional designer while attending night courses at the University of Iowa and at the Art Institute of Chicago. At the end of 1915 he gave up designing and returned toRead MoreAndy Warhol : Consumerism, Business And Authenticity1742 Words   |  7 Pagesbusiness and authenticity. Considered one of the most glamourous figures in contemporary art. An eccentric figure he became infamous for his eccentric way of seeing and experiencing the world. As I find is often the case, Duchamp said it best - â€Å"What s interesting is not that somebody would want to paint twenty-seven soup cans.   What’s interesting is the mind that would conceive of painting twenty-seven soup cans.† Fascinated with commerce and celebrity Warhol bridged the gap between the art worldRead MoreRight After The Fun Relaxing 1960’S And Excitement Of The1229 Words   |  5 PagesRight after the fun relaxing 1960’s and excitement of the american dream it all came crashing down in the 1970’s. Political distrust and economic unrest took its toll on the citizens of the United States and so they found refuge in the arts. With the Nixon watergate scandal, withdrawal from vietnam, inflation, the oil crisis, and increasing ‘slum’ areas the american dream began to fall apart, many people awoke to the idea that the United States was not as great as it supposedly was. Many activist

Mgmt 303 Midterm Exam Solution †All Possible Questions

MGMT 303 Midterm Exam Solution – All Possible Questions http://hwguiders.com/downloads/mgmt-303-midterm-exam-solution-all-possible-questions/ (TCO 1) The _____ approach of going green is a good example of the firm’s social responsibility in addition to demonstrating the highest degree of environmental sensitivity. (Points : 5) 2. (TCO 2) The Ford Motor Company sold an auto parts company because profitability was low. The main environmental dimension considered was (Points : 5) 3. (TCO 3) The_____ approach of going green is a good example of the firm’s social responsibility in addition to demonstrating the highest degree of environmental sensitivity. (Points : 5) . 4. (TCO 4) Which of the following is usually the first†¦show more content†¦Provide brief comments on each. (Points : 10) (TCO 2) Explain the differences among mergers, acquisitions, and alliances. (Points : 10) (TCO 3) Briefly explain the four different approaches to social responsibility that an organization can adopt. (Points: 10) . (TCO 4) What are the connections between GATT and the WTO? Explain the role of the WTO. (TCO 7) Briefly explain the situational influences on organizational design. (Points : 10) (TCO 4) Describe three environmental challenges of international management. (Points : 15) (TCO 5) Identify a company and write a brief SWOT analysis for that company. (Points : 15) (TCO 6) Briefly describe industries in which small businesses seem to be most effective and why this seems to be the case. In what area are small businesses least successful in comparison to large businesses? (Points: 15) . (TCO 7) In what ways are virtual and learning organizations different from the typical organization? (Points : 15) (TCO 1) One example of a firm studying it’s _____ is an annual assessment of its labor supply. (TCO 3) Which of the following is the MOST common approach to the mana gement of ethics? (TCO 6) Identify the statement that is TRUE when comparing large and small businesses MGMT 303 Midterm Exam Solution – All Possible Questions http://hwguiders.com/downloads/mgmt-303-midterm-exam-solution-all-possible-questions/ (TCO 1) The _____ approach of going green is a

Parisian Realism Artists of the 19th Century Free Essays

The following body of work focuses upon Realism and the artists, Manet (not to be confused with Monet) and Degas, two Parisian artists of the 1800s who captured the lives of the French people through their paintings.   Realism’s definition, it’s three defining characteristics, and its place in the time line of art history will be briefly presented, moving into the similarities and differences, such as mediums used in the artists’ works and their subjects of focus, found between Manet and Degas, in regards to their life’s passion as artists of the 19th century.   Brief summaries of each artist’s life will precede comparison of two selected â€Å"famous works† to compare and contrast the artists manifested passions for the work each created. We will write a custom essay sample on Parisian Realism Artists of the 19th Century or any similar topic only for you Order Now Realism Realism is a style of painting which depicts subject matter-form, color, space-as it appears in actuality or ordinary visual experience without distortion or stylization (progressiveart.com).   Through realism, subjects are depicted in as straightforward a manner as possible, without idealizing them and without following rules of formal artistic theory (artcyclopedia.com).   Little emotional value is depicted, as the painter shows nature and people just the way he or she observes them (horton.ednet). Realism began to appear on the art scene in the 18th century, following the styles of Romanticism and Neoclassicism; French realism, in particular, was considered the guiding influence on the philosophy of Impressionists (artcyclopedia.com).   Manet and Degas were both considered Impressionists as well as Realists, Manet eventually being considered the leader in the Impressionist movement (artchive.com). Edgar Degas (1834-1917) Born in 1834 to a wealthy Parisian family, Degas was considered a shy, insecure, aloof individual; he never married.   Due to the family’s status, there was never a shortage of funds for his passion of art (artchive.com)[1].   Receiving his training in Louis Lamothe’s studio, Degas displayed the intense influence of paintings and frescoes he observed on long trips to Italy; his notebooks are filled with these subjects (metmuseum.com)[2].   He eventually came to â€Å"maturity† as a painter in the 1860s, where history painting was considered the most popular art at the time (artchive.com). Degas varied with mediums and supports, ranging from his classical training of oil painting on canvas to working with pastels on paper.   Sometimes he would combine mediums, as evident with his combination of oil and tempera paint on canvas with Dance School, dated 1874.   His subjects were typically women, especially noted for his observation of ballet in the 1880s, and people’s faces, of which he started out with self-portrait work before moving onto Parisians of low class. *Dance School, 1874[3] This work captures several different activities going on in a dance class.   There is the instructor, with whom three students are focused on the instruction being given.   A dancer in the left foreground pays attention to the violinist before her, as if waiting for a cue, from the music being played, to either join her classmates directly behind her or perhaps to wander to another part of the room where other students can be found.   This appears to be a possibility with another dancer, who stands poised with her head tilted to the left, listening for the moment to pull her into full stance and move into formation with her fellow classmates. The young lady directly behind her appears to be distracted, perhaps bored with the routines that are consistently taught, as she places her arms up around her head and looks slightly upward towards the ceiling.   A dancer at the window may be also distracted or bored but the observer is unaware due to the nature of her back being turned towards the class.   A final dancer stands at the bar, leg extended and appears to be concentrating on her balance and poise, or perhaps preparing herself to join the class after a proper warm up. Light from outside streams into the classroom, softly touching the floor, reaching out to add a sort of quiet lingering in the room; for all the various activities in the room, one would assume a sort of busy, almost chaotic sense would linger, creating distraction for all dancers, and even perhaps the musician and dance instructor, while in the midst of this setting. Eduard Manet (1832-1883) Manet was born in 1832, into the Parisian bourgeoisie.   Although well educated, he didn’t excel in the academic world; he displayed a passion for the arts at an early age and was encouraged by his mother’s brother to pursue this passion.   It wasn’t until after serving a brief time in the Merchant Marines in 1850 that he took up study with Thomas Couture, of which he stayed with his mentor until 1856.   During this time, he displayed preference for the works of Valazquez and Goya but felt that â€Å"one’s art should reflect ideas and ideals of the present, rather than the past† (artchive.com). Manet, much like Degas, focused on the lower class Parisian people, a class unlike the class either one were born into.   Manet also had a preference for nude models in his work, of which he displayed in some of his work, the most popular-and controversial work being Olympia, an oil paint on canvas work from 1863.   His mainstay for medium preference was oil paint with a canvas support. *Olympia, 1863[4] The painting that caused a stir in 1863, one of which Manet did not intend.   The artist didn’t consider himself a radical, like Courbet but this work caused controversy just the same (artchive.com).   In the painting, there is a woman appearing to be reclining, with a relaxed, non aroused appearance not only found in her expression but can also be seen in her posture.   She wears a few simple pieces of jewelry, a flower tucked behind her left ear, and one of her slippers has fallen off of her foot, yet she doesn’t seem to pay too much attention.   A small black cat, almost hidden in the shadows, arches its back and eyes are wide. The indentation made by the lady’s elbow emphasizes the softness of the pillows she reclines upon, and the floral scarf or shawl she is holding in one hand-with the remainder appearing out from under her lower body, seems to add a touch of color to the otherwise stark, white of the bedding she is resting upon.   Emerald curtains, perhaps made of velvet or a similar heavy fabric used with window treatments, hang in the background, one pulled aside just right of the subject’s head. To her left, it appears as if a servant of the house has brought flowers into the room; from a suitor or maybe even from the painter himself-although Manet was newly married at the time of the painting.   The servant’s expression displays a hint of trying to capture the attention of the reclining woman but to no avail. Compare/Contrast Degas and Manet were working at the same time, and although Degas worked with other mediums and supports, such as pastel on paper, the two artists focused upon the common people of Paris, mainly women.   Degas has been more noted for his work with dance classes, Manet for his focus with women, such as the subject in Olympia, and the barmaid in A Bar at Folies-Bergeres, 1881-82[5].   Natural, relaxed expressions are to be found on the faces of the women who were the subjects of these two Parisian artists, bodies not posed for endless, exhausting hours appear to be more relaxed, giving a sense of â€Å"in the moment† with the work displayed, from beginning to completion. Similarity is found in the ability to allow subjects to â€Å"just be,† as opposed to awkward posing and unrealistic facial expressions. Difference can be found in the quality of the completed work, focusing on the mediums implemented by each artist.   Manet’s use of oil on canvas provides a polished, almost photograph-like appearance, almost as if numerous sessions were undertaken to capture the quality of the resulting work.   Degas’ use of oil and tempera on canvas, sometimes an implementation of pastels and paper, gives a more â€Å"on the spot,† beginning on sight and then moving away to completion upon return to the studio quality to his finished work. Summary Manet and Degas, Parisian artists of the 19th century, men who were noted as Impressionists as well as Realists of their time, captured the images of the people of France, Paris and low class citizens in particular, and brought them to life on canvas for the world to eventually come to view; their works are displayed across the globe, from such places as Shelburne, Vermont to London to Paris.   Manifesting real life images, in a more natural state of being, was the center of the work Manet and Degas focused on in the duration of their art careers, influencing fellow and future artists to explore capturing the moment, and bringing the moment to life on the canvas. Works Cited www.artchive.com Hughes, Robert.   Nothing if not Critical: Selected Essays on art and Artists. *Degas MacDonald, Lisa.   1999. *Manet www.artcyclopedia.com *Characteristics of Realism www.google.com *Characteristics of Realism http://www.horton.ednet.ns.ca/staff/syme/arthistory/tsldo39.htm *Definition of Realism http://www.progressiveart.com/art_terms.htm www.metmuseum.org Schenkel, Ruth.   Edgar Degas: 1834-1917 Painting and Drawing.   In Timeline of Art History.   New York: The Metropolitan Museum of Art, 2000. http://www.metmuseum.org/toah/hd/dgsp/hd_dgsp.htm [1] Notes from Huges, Robert.   Nothing if not Critical: Selected Essays on art and Artists.   www.artchive.com [2] Notes from Schenkel, Ruth.   Edgar Degas: 1834-1917 Painting and Drawing.   In Timeline of Art History.   New York: The Metropolitan Museum of Art, 2000.   http://www.metmuseum.org/toah/hd/dgsp/hd_dgsp.htm [3] Image can be found at www.artchive.com [4] Image can be found at www.artchive.com [5] Image can be found at www.artchive.com How to cite Parisian Realism Artists of the 19th Century, Essay examples

Documentary Bowling for Columbine Essay Example For Students

Documentary Bowling for Columbine Essay Bowling for Columbine is a documentary that talks about how gun violence in America is linked to the American psyche and it’s view on itself and guns. Michael Moore spends the most of the film examines the reason. Why the gun violence is a problem in United States. This documentary shows how Americans are obsessed with guns and gun nuts. He also argued that Americans are obsessed with guns and full of fear and that fear is leading to violence violence in America. Michael Moore used some several techniques like, Interviews, statistics, archica, footage,voice over, narration and many more. Michael Moore has used several successful techniques that are used in in the film to position the audience to accept his version of the truth. To start off he used editing. This technique is used throughout the film to shape the opinion of the audience to match Moore’s. In the film some quick cuts are often used, these quick cuts can then be used to highlight sections of these scene and leave out unwanted parts which makes audiences think that Moore is right . We will write a custom essay on Documentary Bowling for Columbine specifically for you for only $16.38 $13.9/page Order now For example, at the start of the film when Moore buys a gun from bank and ask someone if they think its a good idea or not but the film quickly cuts out to a short of Moore outside the bank, because the audience is never seen the answer so they go with the Moore’s side and assume that the bank didn’t have a good answer. So this technique makes big effect on audience to match with Michael Moore. The next technique is â€Å"statistics† means’ no of deaths by guns in some countries. Michael Moore used statistics in the film. This obviously made audience persuade because it showed no of death ny guns and how violent the gun is. Moore used this because this clearly explains how gun violence is high in United states than other countries. Michael Moore uses Marilyn Manson as a cause, but more German has a larger goth population than the united states with less gun violence (Germany 381 incidents per year) He also put forward violent movies in France just like â€Å"The Matrix in French subtitle (France 255 incidents per year). He also examines video games come from Japan (Japan 39 incidents per year) Moore ends this part with no. of deaths by guns per year statistics with the countries so this explains that United states is so high in gun violence than other countries. Next technique is the main technique â€Å"interviews. Michael Moore used Interviews effectively in the documentary. Interviews are the main technique used in the film. Its a really effective technique because is interview of people such as the CEO of the gun factory made him look powerful. The interview techniques in this documentary successfully persuaded the viewer by using famous faces. He interviewed Charlton Heston for the final scene. Moore left the audience thinking that Charlton Heston is a foolish, racist and ignorant. The viewer, bringing these presumptions with them into the scene, gets a nasty impression of Hestons comments. The interviews persuaded the viewer to agree with Michael Moore’s opinion. The reason he interviewed him was because he was the spokesperson for the NRA. Bibliography: Michael Moore used Interviews effectively in the documentary. Interviews are the main technique used in the film.Its a really effective technique because is interview of people such as the CEO of the gun factory made him look powerful. The interview techniques in this documentary successfully persuaded the viewer by using famous faces. He interviewed Charlton Heston for the final scene. Moore left the audience thinking that Charlton Heston is a foolish, racist and ignorant. The viewer, bringing these presumptions with them into the scene, gets a nasty impression of Hestons comments. The interviews persuaded the viewer to agree with Michael Moore’s opinion. The reason he interviewed him was because he was the spokesperson for the NRA.