Term Paper Example | Topics and Well Written Essays - 1500 words

Term Paper Example According to him, to understand this sector completely one must consider to analyze following points like economic factors, industry trend, and competitive sources (Diechart et al). This paper is based on the marketing strategies of these two giants along with the discussion on several economic parameters like demand theory, opportunity cost, preferred completion. The paper also gives a historic overview of the companies, their financial performance and also a suggestion part that can be helpful for these two organizations to be more competitive. Analysis Methodology The study is about the market dominance of both the company in terms of different economical parameter. The findings are based on various article and financial report published in different magazines, news, and financial report of both the companies and a comparison between these two companies marketing strategy. The main two questions we are trying to answer are as follows: 1. Comparative analysis of marketing strategy of Coca-Cola and Pepsi. 2. Analysis of two companies in different micro-economic perspective. For marketing strategy review and the effect of the same on these two companies the main source of informationis company’s annual report, different article related to company’s marketing strategies over the year and the style of branding and promotion. For economic perspective, various economical factors are analyzed based on available secondary data sources. Coke and Pepsi: Past and Present position in the Market. There were three different factorsassociated with the market performance of these two companies. According to Data Monitor, these were market size, growth rate and overall profitability. Among no-alcoholic drinks soft-drinks have the overall market share of 46.8%. The total market value of the soft drinks industry was $307.2 billion in 2002 and as per their report was expected to reach around $367billion by 2009. Although along with this strong forecast, Data Monito r also predicted that there will be a slight decline in the soft drinks market due to market price. This was due to increase in the other non-alcoholic industry like tea and coffee (11.8%) and water (9.3%). According to Diechart et al, despite of solid profit margins the declaration in the soft drinks market was due to market saturation especially in USA. According to him, to increase the profitability the soft drinks company needed the product diversification to reach out more number of people. According to Murray’s report Coca Cola enjoyed maximum market share of around 50% followed by Pepsi (21%). The Coca Cola were having more diversified soft drinks offering for the client like Coca-Cola, Diet Coke, Fanta, Sprite etc and they were engaged in over 200 nations (Diechart et al). Pepsi have brands like Pepsi, Dew, and Slice etc (Diechart). According to thereport published in the Bangkok Post Coke sales was grown by 32% in 2012, which was highest in last 10 years. The markets hare of coke again rose to 50% whereas Pepsi falling to 15% (Bangkok Post). Marketing Strategy: Coca Cola: The main aim of Coca Cola is to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference in customer mind. To fulfill their mission 5 broad steps were taken by the marketing team of

Obama's Struggle with Congress over Debt Ceiling Crisis Case Study

Obama's Struggle with Congress over Debt Ceiling Crisis - Case Study Example With this law in place, the United States government would work without prejudice or malice within itself through its various dockets. Therefore, the Senate at the time enacted this law preventing inter government wrangles by setting a ceiling or a maximum on the lending ability; this would not increase for any department no matter the situation (Woodward 1). In this regard, the United State Congress in that year needed to raise the debt ceiling, which President Barrack Obama declined. In a quick rejoinder to avert a crisis, President Obama called a crisis meeting on July 23 2011 between him and the top Congressional representatives at the White House where he sought to reach an amicable solution to the looming crisis. The meeting later proved inconsequential. The Congressmen present included Nancy Pelosi of the House of Minority, House Speaker John A. Boehner, Harry M. Reid of the Senate Majority and Mitch Mc Connell of the Senate Minority. This meeting took place at least 10 days b efore the U. S went into default that threatened to cripple its function, as it would not have had money for it to run on efficiently. It was also held in the wake of a night that the speaker had called off attempts to raise the $14Trillion debt limit and save the government’s repute. ... Allegedly, this infuriated the president but he could not do anything at the time. Eventually, Obama reiterated that it was his duty to sign the bill into law therefore implying that he would not sign it. Surprisingly, the Senate Majority leader Reid Harry interjected and requested the president to allow the Congress representatives to speak in private. This was a clear indication that the president’s presence, in a meeting that he had called for, had no impact. His decency intact, Obama let them have their private session but did not take those remarks lightly. He did not want to appear as though he were a dictator and hence allowed democracy to prevail even in that particular meeting. Some would consider it cowardly but for Obama, as the man that he is, it is the greatest act of power. To him it is not about imposing ideas and infringing other people’s rights but it is about equal participation in decision-making. In the events leading to the meeting, the four leaders allegedly plotted to use the debt ceiling increase as a campaign debate tool come the 2012 presidential elections. Obama had adamantly continued to decline to this arrangement insisting on possible consideration after the elections. Further, the president went to an extent of calling Boehner on the night of the aborted meeting, while he was dinning with friends, to insist that he would not relent and sign the bill into law. The House Speaker pointed out to Obama that his concern was substantial but if they did not increase the debt ceiling limit at that time then the government would have to go into bad debt. Additionally, he highlighted that going back on